ANTI-FRAUD AND SECURITY POLICY – Flyk up – Video Shopping Platform

ANTI-FRAUD AND SECURITY POLICY

Effective Date: February 14, 2025
Version: 2.0

1. Fraud Prevention Framework

AI-powered transaction monitoring
Machine learning risk scoring
Real-time fraud detection
Manual review protocols
Behavioral analytics
Identity verification (Aadhaar/PAN)
Address verification
Phone number OTP
Email confirmation
Bank account validation

2. Transaction Monitoring

Unusual purchase patterns
Multiple payment methods
Rapid order velocity
High-value transactions
New account activity
Geographic anomalies
Transaction blocking
Additional verification required
Manual review triggered
Account temporary hold
Law enforcement notification (if required)

3. Seller Fraud Prevention

Business verification
Director/owner validation
Bank account verification
GST validation
Previous marketplace history
Listing quality checks
Pricing anomalies
Fulfillment rates
Customer complaints
Return patterns
Revenue velocity

4. Buyer Fraud Prevention

Strong password requirements
Two-factor authentication
Login anomaly detection
Device fingerprinting
Session management
PCI-DSS compliance
Tokenization
3D Secure authentication
CVV verification
Velocity checks

5. Data Security Measures

256-bit SSL encryption
End-to-end encryption
Database encryption
API security
DDoS protection
WAF implementation
Role-based access
Principle of least privilege
Regular access reviews
Multi-factor authentication
Audit logging

6. Incident Response

24/7 security operations
Incident commander
Technical team
Legal team
Communications team
Detection and analysis
Containment
Eradication
Recovery
Post-incident review
Stakeholder notification

7. Compliance Framework

Information Technology Act, 2000
RBI guidelines
PCI-DSS standards
ISO 27001 (targeted)
GDPR (for EU users)
Annual security audits
Penetration testing
Vulnerability assessments
Compliance reviews
Third-party audits

8. User Responsibilities

Unique strong passwords
Never share credentials
Regular password updates
Secure device usage
Logout from shared devices
Verify seller credibility
Use platform payment only
Don’t share financial details
Report suspicious activity
Keep transaction records

9. Prohibited Activities

Fake account creation
Account takeover
Identity theft
Credential stuffing
Social engineering
Payment fraud
Chargeback fraud
Refund fraud
Coupon/promo abuse
Money laundering
Counterfeit products
Misleading descriptions
Phantom inventory
Price manipulation
Review manipulation

10. Penalties And Enforcement

Automated detection
Manual investigation
Evidence collection
User notification
Appeal process
Warning issued
Account suspension
Permanent ban
Fund freezing
Legal action
Law enforcement referral

11. Reporting Mechanisms

In-app reporting
Email: [email protected]
Hotline: [Number]
Online form
Chatbot assistance
Anonymous reporting
Confidentiality maintained
No retaliation policy
Reward program
Legal protection

Flykup™ is India’s #1 Live Shopping Platform enabling sellers and influencers to sell smarter and engage better. Experience real-time shopping with Live Selling, Shoppable Videos and more!

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