About Flykup
Built in Tamil Nadu.
Built for India.
Flykup is India's first zero-commission live commerce platform. We build infrastructure that gives D2C brands, independent sellers, and content creators in India the tools to sell through live video, shoppable content, and one-tap checkout — without paying commission to marketplace intermediaries on every sale.
Why We Built Flykup
The Problem We Could Not Ignore
Every major marketplace platform in India extracts 15 to 40 percent commission from every sale. For a brand generating ₹1 crore in annual GMV, that is ₹15 to 40 lakh paid annually — to a platform that did not manufacture the product, did not build the brand, and did not develop the customer relationship.
The seller did all of that.
Simultaneously, millions of Indian sellers are running real businesses through WhatsApp broadcasts and Instagram DMs — with genuine buyer relationships built on personal trust — but with no professional checkout, no order management, and no ability to scale.
Both groups deserved something better. We built it.
Our Mission
To make live commerce infrastructure accessible to every Indian D2C brand, seller, and creator — on terms that favor them, not the platform.
Our Promise
Who Backs Flykup
The People Who Believe in This Mission
Kumar Vembu
Co-Founder, Zoho Corporation
₹1 Crore Investment in Flykup
Kumar Vembu, co-founder of Zoho — India's largest enterprise software company with over 100 million users globally — invested ₹1 crore in Flykup. His belief in Flykup reflects a shared conviction: Indian sellers and creators deserve world-class commerce infrastructure built specifically for Indian market conditions.
Startup Singam
Tamil Nadu's Leading Startup Platform
Featured Company
Flykup participated in and was featured on Startup Singam — Tamil Nadu's most recognized startup identification and recognition platform. Our pitch, platform, and founding team received recognition from investors and industry observers evaluating the most promising Tamil Nadu startups.
Our Home
Coimbatore, Tamil Nadu. Not Bangalore.
Flykup's founding team is rooted in Tamil Nadu. We did not move to Bangalore to build a startup. We built it in Coimbatore — because Tamil Nadu is where our sellers are, where our market understanding comes from, and where our first community is.
Tamil Nadu is India's manufacturing capital and one of India's strongest entrepreneurial ecosystems. The silk weavers of Kanchipuram, the textile traders of Erode and Coimbatore, the leather craftsmen of Chennai, the handloom producers of Thanjavur — these are our sellers. We know their businesses because we grew up around them.
We built Flykup in Tamil Nadu because Tamil Nadu sellers deserve a platform built with them in mind — not as an afterthought.
Company Information
Join India's Live Commerce Infrastructure
Built in Tamil Nadu. For every Indian seller.