Definition

What Is Shoppable Video?

A shoppable video is a video in which products are embedded with interactive purchase tags that allow viewers to buy directly from within the video — without navigating to a separate product page or website. When a viewer taps a tagged product, a product card appears with the item name, price, and options. The viewer completes purchase through instant checkout without leaving the video.

How Shoppable Video Works — Step by Step

1

Video Creation or Import

Record a product video or import existing content from Instagram Reels or YouTube. No new content creation required to start.

2

Product Tagging

AI analyzes video content and suggests relevant products from your catalog. Place tags at exact timestamps — tagging a product at the moment it appears on screen.

3

Publishing

Publish to your Flykup storefront, embed on your website, or share as a link. Product tags are active everywhere the video is embedded.

4

Viewer Taps and Buys

Viewer sees a product they want. They tap the tag. A product card appears. They complete purchase through Tap & Take™ in under 3 seconds — then continue watching.

5

Revenue and Analytics

Sale recorded immediately. Commission credited within 48 hours. Analytics show which products were tapped, which were purchased, revenue per video — in real time.

Standard Content Commerce vs Shoppable Video

Standard Content Journey

→Viewer sees product in video
→Pauses/finishes video
→Searches for product name
→Navigates to website
→Finds product listing
→Adds to cart
→Completes multi-step checkout

Final conversion: Under 1%

Shoppable Video on Flykup

✓Viewer sees product in video
✓Taps the product tag
✓Completes Tap & Take™ checkout (under 3 seconds)

Dramatically higher conversion

Turn your existing content into a sales channel

Every video you have already made can become a shoppable asset within minutes on Flykup.

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